What We Do

At the Nova Scotia Automotive Sector Council (ASC), we listen to the needs of the automotive industry across the province. Our goal is to co-develop and implement projects, resources, and solutions that drive growth and sustainability in Nova Scotia’s automotive sector.

What We Strive For

Our Vision

We are committed to fostering inclusion, innovation, and sustainability in Nova Scotia’s Motive Power Industry. Through active engagement with industry stakeholders, ASC builds partnerships to address critical needs, helping to strengthen Nova Scotia’s competitive advantage in the automotive sector.

Who We Are

The Nova Scotia Automotive Sector Council (ASC) is an independent, non-profit organization governed by a dedicated board of directors. We collaborate with businesses, employers, industry associations, government, and educational partners to support the future of Nova Scotia’s automotive industry.

Who We Work With

We connect and collaborate with a diverse range of stakeholders, including:

  • Automotive Businesses & Employers
  • Motive Trades Professionals
  • Industry Associations
  • Government & Educational Partners
  • Employees, Students, and Apprentices

Together, we build relationships that drive progress, working with federal and provincial governments, Nova Scotia Community College, community organizations, career practitioners, and trades professionals.

Our Team

Michelle Veinot, Executive Director
Shannon Hall, Business Operations Manager
Golge Cagildiyan,
Communications Manager
Tina Kane,
Community Engagement
Brittany Bushell, Program Coordinator
Judy Dickson, Program Manager
Joanna Webber, Youth and Industry Engagement

Our Board of Directors

Our Board consists of representatives from across Nova Scotia who provide strategic direction and ensure that we address the human resource and workforce development needs of the automotive industry.

Craig Quaintance Napa Auto Parts
Chairperson

Dane Bolton Hunter Engineering
Director

Matt Hall Mazda Canada Inc.
Director

Jason Jenkin OK Tire/Uniglass
Director

Stewart Malloy Century Mazda
Director

Brent Sullivan MotorHub Group
Director

Shirley Mitchell Coast Inc
Vice Chair

Brent Chiasson NS Diesel
Director

Robin Harris CARSTAR New Minas & Elmsdale
Director

John Leech WakeField
Director

Shawn McKillip Nova Scotia Community College
Director

John Sutherland Pathfinder Group/NSADA
Director

Rob Ward Inspection Pal
Treasurer

Jeff Gill OK Tire Elmsdale
Director

Steve Hart NS Diesel
Director

Jeff MacPhee Breton Diesel Servicing Ltd.
Director

Gary Quigg Coast Inc
Director

Darren Wincey Plaza Ford Sales Limited
Director